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Famous Birthdays

1904-11-21
Coleman Hawkins, virtually created tenor saxophone for jazz

Historic Events

1870-09-01 Napoleon III captured at Sedan

Quote on Evil

Browne, Thomas: "Much that we call evil is really good in disguises; and we should not quarrel rashly with adversities not yet understood, nor overlook the mercies often bound up in them."

Articles about Marketing

Eight Ideas for Coming Up with New Ideas. Imitating Einstein, Churchill and Other Great Thinkers.

The one thing that matters most in marketing communications for the Internet is coming up with new ideas. Yet so few of us are prolific at it. Oh sure, there are the lucky ones who were born with right-hemisphere brains and spew creativity like sheets off...

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How to Earn More by Visualizing Your Marketing Success

Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we'd like to go to, or doing things w...

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We are advertising BACKWARDS and don't realize it!

I know your going to find this hard to believe, but...... we are advertising backwards and have no idea we are doing it.

We are advertising for ourselves, now just wait a minute before you go hoffing off.

Think about it.....

You like ...

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Are Safelists An Effective Way To Advertise?

Are Safelists An Effective Way To Advertise?
----------------------------------------
First of all, what is a safelist? A safelist
is a collection of email addresses of people
who have joined as members, and then give their
permission to r...

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Creating news releases: easy and free publicity for your business

*Article Use Guidelines*

Use in opt-in publications, or on Web sites, but please include
the resource box.

Please send me a copy, if possible. Many thanks.

**

Summary: If you're not sending out news releases every month, Read the article

 

How To Create Successful Advertising Copy

Writing effective copy for ads, web pages, sales letters and
other marketing communications isn't difficult when you know
what works. After many years of trial and error I developed
a checklist of 7 "rules" I follow to create successful Read the article

 

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "th...

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Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising

Do you send out press releases? Have they brought you financial
rewards? If not, you may want to rethink how to write a good
one-one that editors pay attention to. If editors noticeand love
your press release, they will want to interview you for ...

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A Cold, Hard Look At Why E-zine Advertising...Doesn't Work!

As you know e-zine advertising has been touted
by many of the Internet guru's as being the advertising
method of choice.

And certainly advertising in the right e-zine will
get you desirable results.

However.......

Toda...

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To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on va...

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How Original Should Your Headlines and Slogans Be?

When trying to come up with an ad slogan or headline, do certain
familiar phrases leap to mind? Phrases that have been used a
million times, like "Three Easy Ways...," "Introducing the New
and Improved...," "Service With a Smile," or others...

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The Write to Link Popularity

Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links. I first learnt about link popularity while researching ...

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RSS FEEDS: Whither Thou Go'est?

I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are...

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Corporate Identity: Put Your Best Face Forward

How you present your company, particularly in a first-time situation, has a lot to do with how you're perceived in the marketplace.

Sad but true, you may be an absolute whiz with your equipment and you may be a virtual expert in your chosen field,...

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Get Maximum Impact With Your Yellow Pages Ad!

The Yellow Pages are a terrific medium because of one simple reason: they are a directive medium, as opposed to a creative medium, such as a newspaper ad or tv spot. In other words, people use them when they’re ready to buy.

Which means you can(an...

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Simple Graphic Design

THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE Sound like a familiar story? So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for...

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Make your Advertising Profitable

Most small businesses operate with very small advertising budgets. It is critical to the success of any business to ensure that their advertising dollars deliver as much value as possible to the bottom line. Here are some steps that you can take to make s...

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How To Model Your Own Moneymakers After Successful Headlines !

Do you always find it hard to come up with great headlines when-
ever you want to start writing your ads ? If you are a bit longer in
online business already, you will certainly know that feeling of
emptyness in your head . But there's no need...

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Design Web Album and Deployment Using Adobe and Macromedia- Part 1

OK, here is my mission; completely install a customer example photo gallery found here http://www.cardprinting.net/ in 2 hours or less. The basic process starts from Adobe Illustrator CS or Corel Dra...

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A Simple 7-Step Formula For Testing Your Headlines

Do you want to know a secret ? Successful entrepreneurs are not
so successful because they know everything better than you. They
are successful because they TEST every advertising campaign first
before they are spending "big" money on effective...

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